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The Asti Truffle Fair It is an annual event that celebrates one of the most precious treasures of the area: the Tartufo Bianco d’Alba (Tuber Magnatum Pico)An event that brings together local producers, wineries, chefs, and enthusiasts, transforming the city center into a multisensory journey of tastings, masterclasses, and culture.

For this important valorization project we have taken care of:

• The logo design, designed to express the elegance and refinement of the main product
• The development of the brand identity, capable of narrating an entire territorial experience through recognisable and coordinated visual signs
• A refined yet accessible graphic identity, designed to enhance every communication tool: from digital to print, up to event signage.

A project that combines territory, tradition, and design, in the service of Italian gastronomic excellence.